How student activism can enhance your university brand
Student voices making demands for justice and equality show the values your institution holds.
Insights
Future-proofing your marketing for a changing world
How universities can earn the trust of their prospective students.
How to bring social media into the classroom
5 ways to stimulate conversation and activate your brand on social media.
The massive issue that’s missing from your university marketing
When it comes to university marketing; there is only one big elephant in the room…
The three essential tools for HE marketing in the age of climate change
We’re taking a close look at the three core channels that will become invaluable in the long term.
Management tips for a world in emergency
Rapid digitisation initiatives could be crucial to the survival of your university. We share 5 management tips to managing change fast.
Rethinking education from first principles
Here are two examples of universities that might give you a fresh take on unique selling points for your marketing plan.
Could COVID-19 mean the end of higher education as we know it?
The higher education sector has rapidly evolved during the pandemic. But, what should you be keeping an eye on?
How big data is transforming the Higher Education space
Explore how universities are using big data solutions to create more effective learning experiences.
How to manage your brand personality effectively (and how it affects your reputation)
Brand is more than just your institutions’ logo or website; it is also your academic reputation, recruitment style and the way stakeholders percieve you.