Blog Using data-led keyword research and social listening to engage with your audience: Universities — you might be targeting the right people, but are you saying the right things? In this article, we take a look at how data-led keyword research and social listening can support university marketing departments with recruitment and brand reputation.
Blog Using your end of financial year budget surplus to effectively boost brand strategy We explore how surplus spends can boost returns by allocating resources to your brand’s best assets and targeting audiences through data-driven insights.
Blog Four principles for communicating change and establishing the new ‘normal’ in education Check your comms for these four fundamental principles of change management.
Blog Four simple ways to improve your higher education recruitment brand Here are three great ways you can promote your academic teams with real-life examples.
Blog How to leverage research to raise your academic profile Here are three great ways you can promote your academic teams with real-life examples.
Blog An Educator’s Guide to the Marketing Stack Here's what you should be doing to show off your value in the digital marketing landscape.
Blog Innovative ways to market your university with events online Pairing digital content with a conversion-focused funnel will have you a winning combination for recruitment.
Blog Five incredible research stories that would make for great campaigns We share 5 amazing stories from universities worldwide that we think would get great traction online.
Blog How to get out of your Social Media rut We feature examples of real social media ideas that are helping to build university brands.
Blog How student activism can enhance your university brand Student voices making demands for justice and equality show the values your institution holds.
Blog Future-proofing your marketing for a changing world Ways universities can earn the trust of prospective students by assuring them their skills will be future proof.
Blog How to bring social media into the classroom 5 ways to stimulate conversation and activate your brand on social media.
Blog The massive issue that’s missing from your university marketing When it comes to university marketing; there is only one big elephant in the room...
Blog The three essential tools for HE marketing in the age of climate change We’re taking a close look at the three core channels that will become invaluable in the long term.
Blog Management tips for a world in emergency Rapid digitisation initiatives could be crucial to the survival of your university. We share 5 management tips to managing change fast.
Blog Rethinking education from first principles Here are two examples of universities that might give you a fresh take on unique selling points for your marketing plan.
Blog Could COVID-19 mean the end of higher education as we know it? The higher education sector has rapidly evolved during the pandemic. But, what should you be keeping an eye on?
Blog How big data is transforming the Higher Education space Explore how universities are using big data solutions to create more effective learning experiences.
Blog How to manage your brand personality effectively (and how it affects your reputation) Brand is more than just your institutions' logo or website; it is also your academic reputation, recruitment style and the way stakeholders percieve you.
Blog The Big Higher Education Challenges and Opportunities of 2021 2021 presents the sector with many challenges, but opportunities too.
Blog The secret to attracting the best academic staff according to research The key to being an attractive employer is in understanding who your top employees are and aligning your brand with their feelings and values.
Blog How to attract more international students from: India Using data strategically can help target student demographics geographically.
Blog Three Steps to a Holistic Brand Marketing Approach Your institution can increase its competitive position through use of market insight.
Blog How to use data for higher education business strategy Your institution can create better products and increase competitive position through use of market insight.
Blog Creating a unified voice when it comes to promoting your institution A unified voice is important when it comes to promoting your institution.
Blog How has the switch to digital affected the future of higher education? The switch to digital learning has changed the outlook for higher education.
Blog University Brand Ambassadors: Values Personified Harness your university brand ambassadors in your branding strategy.
Blog Making a statement: University mission and vision Good university mission and vision statements give staff and students something to be inspired by.
Blog How to Allocate University Marketing Budget University branding and marketing have always been investment-reliant activities and that is why it is important to know where and how to spend it.
Blog 5 tips to avoid drowning in university marketing data Big data offers unprecedented levels of insights, but how do we extract what we need without drowning in it?
Blog University Branding: Team tactics There are a number of elements that help bring your institution's strategic vision to life.
Blog Using data to shape university channel marketing strategy Capitalise the data your institution already has to shape your marketing strategy.
Blog Overcoming Change Resistance in University Branding Resistance to change can often come from the top when it comes to branding.
Blog How much do rankings matter? A carefully-cultivated brand identity and strategy can offer a high quality provision for institutions rather than obsessing over rankings.
Blog Heritage a first-class ticket in university branding An institution’s history and heritage is a powerful brand tool.
Blog Shaping University Reputation Influencing institutional reputation requires serious and long-term collaboration between marketing, senior leadership, operational and administrative functions.
Blog What is university branding and why does it matter? University brand is more important than ever before...but what is it and what can it do for an institution?
