Virtual tours are beneficial because they’re accessible 24 hours a day from anywhere in the world. However, as useful as they are, virtual tours don’t provide prospects the opportunity to ask questions about courses, facilities, activities or their future. This is why many universities host virtual open days.
Increasingly, universities are opening their doors to the public to host ‘conventional’ open days, but such open days can rarely be attended by overseas students facing strict travel restrictions. To overcome this obstacle, institutions such as the University of Portsmouth have started hosting virtual open days. Students usually need to book a slot in advance to attend these events.
Giving prospects the opportunity to ask questions, talk to students and discuss any concerns with real lecturers and professors helps build trust and loyalty. If you decide to host a virtual open day, you should advertise it weeks or months in advance to maximise your audience. Make sure prospects can also access recordings and view course materials as well as ask questions.
Just as the University of Oxford does, you should also make materials from previous virtual open days available to prospects. On the University of Oxford website, you can listen to live Q&A sessions from previous open days. You can also listen to live webinars and seminars that address student’s needs and align course materials with tomorrow’s world of work.