Insights

Resistance to change can often come from the top when it comes to branding.

A carefully-cultivated brand identity and strategy can offer a high quality provision for institutions rather than obsessing over rankings.

An institution’s history and heritage is a powerful brand tool.

Influencing institutional reputation requires serious and long-term collaboration between marketing,
senior leadership, operational and administrative functions.

University brand is more important than ever before…but what is it and what can it do for an institution?