There are only a handful of ways a project can be deemed a failure: you’re over budget, you run out of time, the end product isn’t fit for purpose or it drives everyone crazy. Urgency can be a catalyst for any one of these critical failures.
Of course, with shorter time frames, you’ll have to work fast to bring it in under the deadline. And faster work often comes with a heftier price tag involved. With all the rush to get the work done under a tight budget, the quality of the project can suffer, causing you to miss the brief. And don’t forget – panic and pressure are contagious. The demands of urgent projects can compound quickly to create a work environment that burns out everyone involved.
Don’t forget that urgent projects are often unexpected, too. That means you may have to build on the fly, without the usual prep work you’d do beforehand.
So given that we understand the dangers associated with urgent projects, how do we mitigate those risks?