Closing the gap between performance and reputation
Our approach to reputational management and branding has been painstakingly designed to hit the sweet spot between what we call ‘data-led solutions’ and ‘actionable insights’. This means that everything we recommend is based on hard, carefully gathered evidence. We create campaigns that are built on data-solid foundations. That are pragmatic and powerful. That work.
John Pritchard
Chair of Russell Group Directors of Strategy and Planning, Director at Durham University
“The Brand Education worked with Durham University to provide a number of key insights to help us to understand and strengthen our global reputation. Working across a range of university business functions including alumni, international, marketing, communications, research services and strategic planning, The Brand Education helped us to develop a much clearer insight into our reputational profile and development requirements. Their work was insightful and underpinned by a strong collaborative ethos which meant that everyone contributed their best. Their data insight work and advice on the use of social media was particularly valuable. I commend The Brand Education to any institution which is seeking to strengthen its approach to strategic marketing and global positioning..”
“The Brand Education worked with Durham University to provide a number of key insights to help us to understand and strengthen our global reputation. Working across a range of university business functions including alumni, international, marketing, communications, research services and strategic planning, The Brand Education helped us to develop a much clearer insight into our reputational profile and development requirements. Their work was insightful and underpinned by a strong collaborative ethos which meant that everyone contributed their best. Their data insight work and advice on the use of social media was particularly valuable. I commend The Brand Education to any institution which is seeking to strengthen its approach to strategic marketing and global positioning..”
“In 2020 the University of Wollongong engaged The Brand Education to develop a more evidence-based rankings reputation management strategy to achieve or position goals. The data-led advice and actionable insights provided the Marketing Division with the credibility to engage across the institution to gain buy-in from colleagues to develop an integrated approach that leveraged efforts and resources from multiple departments. I would not hesitate to engage The Brand Education in the future or recommend their services to colleagues in the sector.”
“The Brand Education is epitomised by expertise, versatility, and an innate understanding of how social media intersects with today’s HE landscape to influence reputation. NTU and The Brand Education worked together to further consolidate the impact of our externally facing Re:search Re:imagined campaign, by developing bespoke sessions with researchers and academics to increase internal advocacy and campaign engagement by encouraging them to promote their work across social media and ultimately increase our share of voice across digital platforms.
The Brand Education’s approach to developing, implementing and running the social media sessions was intelligently nuanced, accommodating all levels of ability and experience. Using a range of in-house and guest speakers, they delivered two empowering sessions (one for beginners, and one for advanced-level users) that really encouraged engagement. The workshops broke down barriers, inspiring our researchers to understand that their stories and achievements needed to be shared and also to see the benefits of raising their profile.
This collaboration has announced our research campaign to new audiences around the world, with a significant uplift in social conversions and shares of #researchreimagined. We want to maintain this momentum by continuing to work with The Brand Education and are currently scoping further collaborations to engage our broader NTU community”.
“The Brand Education provided exceptional insight and expert advice to inform campaign strategy. Their evidence-based approach helped me to secure the investment and focus required to deliver impact. They are a pleasure to work with.”
“The Brand Education provided thorough analysis of our current strategy and robust, data-informed recommendations for improvements, including detailed campaign targeting parametres. They also ran an advanced social media training workshop for our academics. I cannot recommend the team highly enough. They are incredibly knowledgeable, with extensive understanding of how to apply best-practice marketing strategy and tactics to the complex higher education sector. They are a delight to work with.”
