The most underutilised asset of most universities is its own community. We work with universities to unite and amplify those voices and the work they’re doing. Uniting and amplifying your community’s voices is the most authentic way to build a university’s reputation. And it’s the most effective way to enable the university to create the impact it deserves.
Skills like adaptability, critical thinking, and collaboration are no longer optional. They’re essential. We explore how universities can prepare students for a world defined by rapid change.
A university’s reputation is built on more than rankings. Trust, transparency, and cultural relevance are becoming decisive factors for long-term success.
From personalized learning to research breakthroughs, AI is reshaping higher education. The challenge: using it to amplify human potential, not replace it.
Chair of Russell Group Directors of Strategy and Planning, Director
“Durham University partnered with The Brand Education for invaluable insights in enhancing our global reputation. Their collaborative approach covered key functions, providing a clearer profile and growth strategy. Their expertise in data insights and social media guidance proved valuable. Highly recommend for strategic marketing and global positioning.”
Director of Strategic Marketing and Communications
“In 2020, the University of Wollongong enlisted The Brand Education for an evidence-based rankings reputation strategy. Their data-led insights gained buy-in across departments, enabling an integrated approach and leveraging resources effectively. I’d gladly engage them again and recommend their services to colleagues in the sector.”
Laurie Pearcey
Advisor to the President | College Master
“The creative output from The Brand Education was exceptional, taking our brand promise to new heights. Zeenat’s profound understanding of the commercial aspects of higher education marketing and her ability to leverage data and insights to stand out in a competitive space is unparalleled. Thanks to their efforts, CUHK achieved record-breaking results in the QS World University Rankings, soaring 11 places to 36th in the world, its highest position ever.”
Louise Brown
Assistant Director, Strategic Marketing and College Delivery at University of Exeter
“The Brand Education provided exceptional insight and expert advice to inform campaign strategy. Their evidence-based approach helped me to secure the investment and focus required to deliver impact. They are a pleasure to work with.”
Elise Webster
Marketing Communications Specialist (Research) at The University of Sydney
“The Brand Education conducted a comprehensive analysis and offered data-driven improvements to our strategy, with precise targeting parameters. Their advanced social media workshop for academics was invaluable. Highly recommended for their expertise in applying effective marketing strategies to the higher education sector.”
Fiona Morrison
Head of Marketing and Brand Development at the University of Aberdeen
“The University of Aberdeen worked with The Brand Education to gain insight into current perceptions of the University with our diverse audiences, to understand how this compares with our strategic aspirations, as well as potential areas of distinction ahead of a rebrand. The Brand Education’s collaborative and highly insightful approach meant we were able to get the results we needed and, despite the fast turnaround, they did not cut corners – providing a deep-dive approach to research through expert, qualitative interviews and focus groups, alongside quantitative surveys. Their acute understanding of both external Higher Education audiences and internal stakeholder networks provided us with reports that got great traction, buy-in and understanding internally, while giving us the market awareness we needed to stand out externally. With their creativity, flexibility, great communication and unique set of expertise that is sector specific, The Brand Education are a real pleasure to work with and I would recommend them to other Universities in a heartbeat!”
