Building Powerful Brands in Higher Education

“Durham University partnered with The Brand Education for invaluable insights in enhancing our global reputation. Their collaborative approach covered key functions, providing a clearer profile and growth strategy. Their expertise in data insights and social media guidance proved valuable. Highly recommend for strategic marketing and global positioning.”

“In 2020, the University of Wollongong enlisted The Brand Education for an evidence-based rankings reputation strategy. Their data-led insights gained buy-in across departments, enabling an integrated approach and leveraging resources effectively. I’d gladly engage them again and recommend their services to colleagues in the sector.”

“I had the pleasure of collaborating with The Brand Education on a Global Academic Reputation Campaign for The Chinese University of Hong Kong (CUHK) during the 2023-2024 period. The Brand Education’s approach was meticulously crafted, starting with a comprehensive diagnosis of CUHK’s social media connectivity and an in-depth analysis of our performance in the qualitative components of the Times Higher Education and QS World University Rankings.

Under the expert leadership of Zeenat Fayaz, The Brand Education’s work was not only targeted and relevant but also insightful. They delivered a range of powerful recommendations that significantly elevated the University’s brand equity in key areas and among important audiences. Throughout the campaign, Zeenat and her team maintained an evidence-based approach, providing regular and transparent updates along with actionable recommendations on how CUHK could optimise its spending to achieve even stronger results among target audiences.

The creative output from The Brand Education was exceptional, taking our brand promise to new heights. Zeenat’s profound understanding of the commercial aspects of higher education marketing and her ability to leverage data and insights to stand out in a competitive space is unparalleled. Thanks to their efforts, CUHK achieved record-breaking results in the QS World University Rankings, soaring 11 places to 36th in the world, its highest position ever.

I highly recommend The Brand Education for their strategic expertise, creative excellence, and unwavering commitment to delivering impactful results. Their work has been instrumental in enhancing CUHK’s global academic reputation, and I am confident they can provide the same level of excellence to other institutions seeking to elevate their brand presence.”

“The Brand Education provided exceptional insight and expert advice to inform campaign strategy. Their evidence-based approach helped me to secure the investment and focus required to deliver impact. They are a pleasure to work with.”

“The Brand Education conducted a comprehensive analysis and offered data-driven improvements to our strategy, with precise targeting parameters. Their advanced social media workshop for academics was invaluable. Highly recommended for their expertise in applying effective marketing strategies to the higher education sector.”

“The University of Aberdeen worked with The Brand Education to gain insight into current perceptions of the University with our diverse audiences, to understand how this compares with our strategic aspirations, as well as potential areas of distinction ahead of a rebrand. The Brand Education’s collaborative and highly insightful approach meant we were able to get the results we needed and, despite the fast turnaround, they did not cut corners – providing a deep-dive approach to research through expert, qualitative interviews and focus groups, alongside quantitative surveys. Their acute understanding of both external Higher Education audiences and internal stakeholder networks provided us with reports that got great traction, buy-in and understanding internally, while giving us the market awareness we needed to stand out externally. With their creativity, flexibility, great communication and unique set of expertise that is sector specific, The Brand Education are a real pleasure to work with and I would recommend them to other Universities in a heartbeat!”