Insights

Learn about the steps your university needs to take to ensure your voice is a trusted leader within your industry.

In this article, we take a look at how data-led keyword research and social listening can support university marketing departments with recruitment and brand reputation.

Ethan Braden, Vice President and Chief Marketing Officer at Texas A&M University, shares his insight into how to create a strong position in a crowded higher education space, what brands he looks to for inspiration, and how he intends to make waves in his new role.

University brand is more important than ever before…but what is it and what can it do for an institution?

This week, we had the pleasure of interviewing Santiago Fernández-Gubieda Lacalle, Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, at the University of Navarra. Santiago, in your opinion, what is reputation and why is it so important in higher education? It is common to state that university reputation is the […]

We delve into the reasons why universities still find social media challenging and the benefits that come with maintaining a strong online presence. Having a university social media account is, of course, no longer a groundbreaking idea. Indeed, some articles on why social media is important for universities date back as early as the mid-2000s […]

We delve into how higher-education institutions can reimagine their future in an ever changing environment.

Noor Al Masri, Associate Director of Marketing and Communications, spoke to us about how her team built their senior leadership’s vision for the university’s future, and the strategies they have put in place to communicate ADU’s global brand to a range of different audiences.

We recently interviewed Matt Proctor, AVP of Communications, Marketing and Creative Services at Dalhousie University, to unpack his unique understanding of brand and how his diverse, previous experiences inform his current senior role in higher education.

Professor Ghassan Aouad speaks to us today about brand and reputation in the Middle East, and how to strategically translate these onto a competitive, global stage.

This week, we interviewed Harriet Noy, founder of Hazaar – the world’s only campus-based student marketplace.

We explore how identifying what you stand for, can help you stand out within the HE industry.