Blog Exploring the significance of social media for universities We delve into the reasons why universities still find social media challenging and the benefits that come with maintaining a strong online presence.
Q&A Series Why universities abandon their brand positioning with Ethan Braden Ethan Braden, Vice President and Chief Marketing Officer at Texas A&M University, shares his insight into how to create a strong position in a crowded higher education space, what brands he looks to for inspiration, and how he intends to make waves in his new role.
Blog How to build a brand with a distinct sense of authority Learn about the steps your university needs to take to ensure your voice is a trusted leader within your industry.
Blog Universities — you might be targeting the right people, but are you saying the right things? In this article, we take a look at how data-led keyword research and social listening can support university marketing departments with recruitment and brand reputation.
Blog What is university branding and why does it matter? University brand is more important than ever before...but what is it and what can it do for an institution?
Q&A Series Navigating the Complexities of Reputation at Universities, with Santiago Fernández-Gubieda Lacalle Santiago talked with us about the importance of reputation and how to overcome reputational risks.
Blog Reinventing the future of universities in the presence of AI, with Paul LeBlanc We delve into how higher-education institutions can reimagine their future in an ever changing environment.
Blog 6 million followers and counting: how MIT continues to build an authentic online community with Jenny Li Fowler
Q&A Series Building strategic brand and reputation in the Middle East and beyond, with Prof. Ghassan Aouad Professor Ghassan Aouad speaks to us today about brand and reputation in the Middle East, and how to strategically translate these onto a competitive, global stage.
Q&A Series How universities should engage students through more tangible sustainable strategies, with Harriet Noy This week, we interviewed Harriet Noy, founder of Hazaar - the world’s only campus-based student marketplace.
Blog Identifying what you stand for, to help you stand out: Embracing vision, mission and values within universities We explore how identifying what you stand for, can help you stand out within the HE industry.
Blog Interdisciplinary Research: How to Tackle World Challenges We explore the importance of interdisciplinary research in the Middle East.
Blog Securing Leadership Support: Strategies for Universities to Invest in Reputation Building Our latest article offers practical strategies tailored for marketing and external relations teams.
Q&A Series The Truth About Brand Buy-In With Fiona Morrison Fiona Morrison, Head of Marketing and Brand Development at the University of Aberdeen, discusses her journey to secure buy-in for a university wide rebrand.
Blog Brand Leadership: Ensuring Long-Term University Relevance Beyond Rankings Brand is a comparatively new concept for universities and can be an intimidating commercial term; but, distilled to an essence, it is simply the reputation of an institution.
Blog The Art of Creating a Compelling Communications Plan If you ask us, the creation of a compelling communications plan is not merely a mechanical process but an art form in itself.
Blog Mastering the ABCs of University Brand Positioning: A Framework The world of higher education — it is rapidly evolving and don’t we all know it?
Blog How to Drive Student Recruitment by Building a High-Performing Team Imagine a world where the pursuit of knowledge knows no boundaries, where education opens doors for all, and stereotypes crumble under the rise of true representation.
Blog Why leveraging data and insights is key to building powerful university brands We illuminate the impact of leveraging data and insights, enabling universities to understand stakeholders, refine brand positioning and drive long-term success.
Blog Getting departments on board with brand: The power of departmental alignment within universities Right now, this might feel like a pipe dream, but it is attainable if you take the right steps.
Blog Building strong university brands: inspiring examples from the UK and beyond We explore the importance of building university brands and highlight inspiring examples from both the UK and global higher education landscape.
Blog The power of university brand in a competitive higher education landscape We delve into the essence of university brand, what it is and the power and influence of it.
Blog Unlocking brand authenticity in universities Discover the importance of universities fostering brand authenticity to build trust and engage stakeholders.
Blog Embracing vision, mission and values within universities We explore how identifying what you stand for, can help you stand out within the higher education industry.
Blog How heritage brands can build on their past to shape their future We had an insightful conversation with Tamira Hamden, Head of Brand and Digital Communications at Oxford University Press, about how heritage brands can stay relevant in today's fast-changing world.
Blog Demonstrating the value of marketing to internal university stakeholders and ensuring the team has a seat at the top table of strategic decision making In this article we explore the wider context outside of higher education, delve into the challenge of aligning marketing with stakeholder needs and share examples of how these needs might be met.
Blog Aligning marketing communications to your audience needs using big data and segmentation In this article, we will look to understand human behaviour theory, explore how big data can be harnessed and outline data sources to support audience segmentation.
Blog Supporting academics to become an extension of the marketing team In this article, we discuss the power of cross-functional working and the potential impact when a team of voices come together to create something bigger than themselves.
Blog Creating powerful brand campaigns that deliver meaningful impact Johanna Lowe, Chief Marketing and Communications Officer at the University of Sydney shares insight on building a purpose-driven, meaningful brand.
Podcast EP7. How Inclusive Feedback Approaches Contribute to Focussed Brand Strategies Martyn Edwards, Director of Marketing and Advancement at Loughborough University shares insight on brand strategy, content led reputation boosting, up-skilling his team.
Blog Discovering brand strength through specialism: designing programmes for the future We sit down with Professor Paul Baines, Professor of Political Marketing and Deputy Dean for Strategic Projects at the University of Leicester to learn more about his viewpoints on creating brand distinctiveness.
Blog Leveraging brand and reputation through a dynamic and collaborative Vice Chancellor and CMO pairing A Vice Chancellor and CMO pairing that is collaborative and blends the day-to-day with the truly visionary can help achieve a level of inclusive brand leadership that stands out and gets results.
Blog Breaking barriers to brand: evolving your brand from transactional to meaningful In the fifth of our series to overcome the taboos that surround brand, we explore how to break out of the higher education herd, take risks and innovate to deliver long term advocacy for your brand.
Blog Using your end of financial year budget surplus to effectively boost brand strategy We explore how surplus spends can boost returns by allocating resources to your brand’s best assets and targeting audiences through data-driven insights.
Blog Nurturing passionate teams to build a groundbreaking university brand We spoke with Emma Leech, award-winning Director of Marketing and Communications at Nottingham Trent University about her empowering leadership style.
Blog Breaking barriers to brand: it takes a village to build a brand In the fourth of our series to overcome the taboos that surround brand, we explore how to build your brand through collaboration and breaking down silos.
Podcast EP4. Launching an award winning brand platform that transcends time We spoke to Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University, to find out how their rebrand evolved their reputation and placed them in league with McDonald’s and Nike.
Blog Breaking barriers to brand: connecting university leaders with brand values In the third of our series to overcome the taboos that surround brand, we delve deeper to discover the impact a university leader can make by connecting to brand values and inspiring others to do the same.
Podcast EP3. Turning brand challengers into brand champions Jane Chafer, Director of Marketing, Recruitment, Communication and Global at the University of Exeter, discusses the importance of creating brand champions and the role data and insight plays to secure funding and buying.
Blog Breaking Barriers to Brand: Finding the Meaning in Your University Brand In the second of our series to overcome the taboos that surround brand, we explore how you can discover the meaning in your brand through conversation and collaboration.
Podcast EP2. Thinking beyond ‘business as usual’ to build your higher education brand David Rosowsky, Vice President for Research at Kansas State University shares how he gained the trust of his colleagues to challenge and change their brand strategy.
Blog Breaking Barriers to Brand: Understanding the Essence of Brand In the first of our series to overcome the taboos that surround brand, we look to distil its essence and outline pillars to help you discover and grow your own unique brand proposition.
Blog Overcoming historical barriers to build contemporary cultures and brands in higher education Martin Betts, former Deputy Vice Chancellor (Engagement), current Professor Emeritus at Griffith University and Co-Founder/CEO of HEDx, shares how universities can learn from commercial brands to enhance their reputation.
Blog No university is an ivory tower: overcoming societal issues impacting higher education We spoke with Professor Guy Littlefair, PVC International & Dean of Faculty at Auckland University of Technology, to learn about the measures he has taken to ensure that AUT is meeting the needs of its stakeholders.
Blog Five actionable insights to improve international research reputation We outline practical actions you can employ to manage your reputation and help your institution climb the world university league tables.
Blog Institutions as Consumer Brands – A China-Focus Adam Knight, Co-Founder of TONG, discusses what higher education may have to learn from consumer brands on getting closer to their audience.
Blog The importance of visionary leadership: from brand perception to audience engagement We explore the importance of aligning leadership communications with your brand vision in an authentic and credible way.
Blog Brand vision, strategy and marketing: why these are three sides of the same coin Jonathan Sabarre, Director of Marketing at Newcastle University, discusses the importance of collaboration in designing the university’s first Essential Marketing Strategy.
Blog How to make success simple in Higher Education We spoke to Mats Engblom, Marketing Specialist at the University of Helsinki, on the importance of doing the basics right.
Blog Living and Learning in the UK: The Chinese Perspective The Brand Education and TONG collaborate and talk about the importance of brand and reputation - from a Chinese student perspective.
Blog The meaning of quality in higher education Coventry University's Provost, Ian Dunn shares insight on how access and inclusion are fundamental to quality provision for universities.
Blog Why the strategic importance of your communications is changing Emily Osborne, Director of Strategic Comms at the University of Wollongong tells us how her team earned more weight in the strategic conversation.
Blog Building a Differentiated University Brand – A Strategic Framework Mario Barosevcic from Emerge Education shares his thoughts on building and owning a unique market position.
Blog How to design a higher education brand in 2021 Our Creative Director, Nima Falatoori, discusses how universities can build effective identities in 2021’s rapidly evolving market.
Blog The Path to Global Impact: Insights from Durham University Durham University’s Director of Advancement and Communications, Lucian Hudson shares insights on how the institution leverages its resources for impact beyond recruitment numbers.
Blog The Humpty-Dumpty theory – breaking success barriers in higher ed Our Marketing Strategist shares an internal and external perspective on breaking down success barriers in HE.
Blog Strategic recruitment in higher education Our recruitment specialist, James Brown, shares his thoughts on the two crucial elements that form a compelling offer to recruit academics.
Blog Do institutions need to think more like consumer brands? The similarities between higher education and commercial spaces are increasing. Like consumer brands, institutions that want to thrive need to ask if they are the visionary places of the future.
Blog Four principles for communicating change and establishing the new ‘normal’ in education Check your comms for these four fundamental principles of change management.
Blog Four simple ways to improve your higher education recruitment brand Here are three great ways you can promote your academic teams with real-life examples.
Blog How to leverage research to raise your academic profile Here are three great ways you can promote your academic teams with real-life examples.
Blog An Educator’s Guide to the Marketing Stack Here's what you should be doing to show off your value in the digital marketing landscape.
Blog Innovative ways to market your university with events online Pairing digital content with a conversion-focused funnel will have you a winning combination for recruitment.
Blog Five incredible research stories that would make for great campaigns We share 5 amazing stories from universities worldwide that we think would get great traction online.
Blog How to get out of your Social Media rut We feature examples of real social media ideas that are helping to build university brands.
Blog How student activism can enhance your university brand Student voices making demands for justice and equality show the values your institution holds.
Blog Future-proofing your marketing for a changing world How universities can earn the trust of their prospective students.
Blog How to bring social media into the classroom 5 ways to stimulate conversation and activate your brand on social media.
Blog The massive issue that’s missing from your university marketing When it comes to university marketing; there is only one big elephant in the room...
Blog The three essential tools for HE marketing in the age of climate change We’re taking a close look at the three core channels that will become invaluable in the long term.
Blog Management tips for a world in emergency Rapid digitisation initiatives could be crucial to the survival of your university. We share 5 management tips to managing change fast.
Blog Rethinking education from first principles Here are two examples of universities that might give you a fresh take on unique selling points for your marketing plan.
Blog Could COVID-19 mean the end of higher education as we know it? The higher education sector has rapidly evolved during the pandemic. But, what should you be keeping an eye on?
Blog How big data is transforming the Higher Education space Explore how universities are using big data solutions to create more effective learning experiences.
Blog How to manage your brand personality effectively (and how it affects your reputation) Brand is more than just your institutions' logo or website; it is also your academic reputation, recruitment style and the way stakeholders percieve you.
Blog The Big Higher Education Challenges and Opportunities of 2021 2021 presents the sector with many challenges, but opportunities too.
Blog The secret to attracting the best academic staff according to research The key to being an attractive employer is in understanding who your top employees are and aligning your brand with their feelings and values.
Podcast EP15. Challenging Our Assumptions for Greater Innovation in Higher Education Discover how pushing boundaries and challenging assumptions are transforming universities across the globe.
Podcast EP10. The role strategy plays in brand and marketing We sat down with Director of Strategic Planning, John Prichard and Director of Advancement, Marketing and Communications, Lucian Hudson of Durham University to discuss the role strategy plays in higher education brand and marketing.
Podcast EP6. The importance and strength of distinctiveness in HE Paul Baines, Professor of Political Marketing and the Deputy Dean for Strategic Projects at the University of Leicester.
Podcast EP1. Guy Littlefair -No university is an ivory tower: overcoming societal issues impacting higher education Episode 1: Professor Guy Littlefair - PVC International & Dean of Faculty at Auckland University of Technology
Blog How to attract more international students from: India Using data strategically can help target student demographics geographically.
Blog The Purpose of Universities: From the Middle Ages to the Age of Covid Our CEO discusses the purpose of universities - from 11th century universities to the crucial role they play in the world we live in today.
Blog The top 5 megatrends in higher education Discover the 5 megatrends set to shape the future of international higher education in our latest report.
Blog Three Steps to a Holistic Brand Marketing Approach Your institution can increase its competitive position through use of market insight.
Blog How to use data for higher education business strategy Your institution can create better products and increase competitive position through use of market insight.
Blog Creating a unified voice when it comes to promoting your institution A unified voice is important when it comes to promoting your institution.
Blog How has the switch to digital affected the future of higher education? The switch to digital learning has changed the outlook for higher education.
Blog University Brand Ambassadors: Values Personified Harness your university brand ambassadors in your branding strategy.
Blog Making a statement: University mission and vision Good university mission and vision statements give staff and students something to be inspired by.
Blog How to Allocate University Marketing Budget University branding and marketing have always been investment-reliant activities and that is why it is important to know where and how to spend it.
Blog 5 tips to avoid drowning in university marketing data Big data offers unprecedented levels of insights, but how do we extract what we need without drowning in it?
Blog University Branding: Team tactics There are a number of elements that help bring your institution's strategic vision to life.
Blog Using data to shape university channel marketing strategy Capitalise the data your institution already has to shape your marketing strategy.
Blog Overcoming Change Resistance in University Branding Resistance to change can often come from the top when it comes to branding.
Blog How much do rankings matter? A carefully-cultivated brand identity and strategy can offer a high quality provision for institutions rather than obsessing over rankings.
Blog Heritage a first-class ticket in university branding An institution’s history and heritage is a powerful brand tool.
Blog Shaping University Reputation Influencing institutional reputation requires serious and long-term collaboration between marketing, senior leadership, operational and administrative functions.
