Student finance is an on-going debate in both the UK and further afield. If you want to build trust with prospects, engage with the debate on social media and be transparent over your stance. Although this might feel a little scary, higher ed leaders are doing this right now over platforms like LinkedIn, Facebook and even national newspapers. Not everyone is going to agree with your position, but that’s ok. You lose less by taking a stand than you do by staying out of the conversation. Be clear about your values and attract the students that agree with you.
The impact of finances on your prospects’ choices in higher education can’t be overstated. If you want to attract more students, make sure they’re financial wellbeing is at the centre of your communications. When you can reassure students that their situation is your concern, you’ve put yourself that much further ahead than the universities who seem like they just don’t care.