Leadership Demonstrating the value of marketing to internal university stakeholders and ensuring the team has a seat at the top table of strategic decision making In this article we explore the wider context outside of higher education, delve into the challenge of aligning marketing with stakeholder needs and share examples of how these needs might be met.
Leadership The role strategy plays in brand and marketing We sat down with Director of Strategic Planning, John Prichard and Director of Advancement, Marketing and Communications, Lucian Hudson of Durham University to discuss the role strategy plays in higher education brand and marketing.
Blog Using data-led keyword research and social listening to engage with your audience: Universities — you might be targeting the right people, but are you saying the right things? In this article, we take a look at how data-led keyword research and social listening can support university marketing departments with recruitment and brand reputation.
Leadership Aligning marketing communications to your audience needs using big data and segmentation In this article, we will look to understand human behaviour theory, explore how big data can be harnessed and outline data sources to support audience segmentation.
Leadership Supporting academics to become an extension of the marketing team and develop their social media persona in line with the university’s brand strategy In this article, we discuss the power of cross-functional working and the impact had when a team of voices come together to create something bigger than themselves.
Leadership Creating powerful brand campaigns that deliver meaningful impact Johanna Lowe, Chief Marketing and Communications Officer at the University of Sydney shares insight on building a purpose-driven, meaningful brand.
Leadership How Inclusive Feedback Approaches Contribute to Focussed Brand Strategies Martyn Edwards, Director of Marketing and Advancement at Loughborough University shares insight on brand strategy, content led reputation boosting, up-skilling his team.
Leadership Discovering brand strength through specialism: designing programmes for the future We sit down with Professor Paul Baines, Professor of Political Marketing and Deputy Dean for Strategic Projects at the University of Leicester to learn more about his viewpoints on creating brand distinctiveness.
Leadership Leveraging brand and reputation through a dynamic and collaborative Vice Chancellor and CMO pairing A Vice Chancellor and CMO pairing that is collaborative and blends the day-to-day with the truly visionary can help achieve a level of inclusive brand leadership that stands out and gets results.
Leadership Nurturing passionate teams to build a groundbreaking university brand We spoke with Emma Leech, award-winning Director of Marketing and Communications at Nottingham Trent University about her empowering leadership style.
Leadership Launching an award winning brand platform that transcends time We spoke to Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University, to find out how their rebrand evolved their reputation and placed them in league with McDonald’s and Nike.
Leadership Turning brand challengers into brand champions Jane Chafer, Director of Marketing, Recruitment, Communication and Global at the University of Exeter, discusses the importance of creating brand champions and the role data and insight plays to secure funding and buying.
Leadership Thinking beyond ‘business as usual’ to build your higher education brand David Rosowsky, Vice President for Research at Kansas State University shares how he gained the trust of his colleagues to challenge and change their brand strategy.
Leadership Overcoming historical barriers to build contemporary cultures and brands in higher education Martin Betts, former Deputy Vice Chancellor of Engagement, current Emeritus Professor at Griffith University and Co-founder of HEDx, shares how universities can learn from commercial brands to enhance their reputation.
Leadership No university is an ivory tower: overcoming societal issues impacting higher education We spoke with Professor Guy Littlefair, PVC International & Dean of Faculty at Auckland University of Technology, to learn about the measures he has taken to ensure that AUT is meeting the needs of its stakeholders.
Leadership Five actionable insights to improve international research reputation We outline practical actions you can employ to manage your reputation and help your institution climb the world university league tables.
Leadership Institutions as Consumer Brands – A China-Focus Adam Knight, Co-Founder of TONG, discusses what higher education may have to learn from consumer brands on getting closer to their audience.
Leadership The importance of visionary leadership: from brand perception to audience engagement We explore the importance of aligning leadership communications with your brand vision in an authentic and credible way.
Leadership Brand vision, strategy and marketing: why these are three sides of the same coin Jonathan Sabarre, Director of Marketing at Newcastle University, discusses the importance of collaboration in designing the university’s first Essential Marketing Strategy.
Leadership How to make success simple in Higher Education We spoke to Mats Engblom, Marketing Specialist at the University of Helsinki, on the importance of doing the basics right.
Leadership Living and Learning in the UK: The Chinese Perspective The Brand Education and TONG collaborate and talk about the importance of brand and reputation - from a Chinese student perspective.
Leadership The meaning of quality in higher education Coventry University's Provost, Ian Dunn shares insight on how access and inclusion are fundamental to quality provision for universities.
Leadership Why the strategic importance of your communications is changing Emily Osborne, Director of Strategic Comms at the University of Wollongong tells us how her team earned more weight in the strategic conversation.
Leadership Building a Differentiated University Brand – A Strategic Framework Mario Barosevcic from Emerge Education shares his thoughts on building and owning a unique market position.
Leadership How to design a higher education brand in 2021 Our Creative Director, Nima Falatoori, discusses how universities can build effective identities in 2021’s rapidly evolving market.
Leadership The Path to Global Impact: Insights from Durham University Durham University’s Director of Advancement and Communications, Lucian Hudson shares insights on how the institution leverages its resources for impact beyond recruitment numbers.
Leadership The Humpty-Dumpty theory – breaking success barriers in higher ed Our Marketing Strategist shares an internal and external perspective on breaking down success barriers in HE.
Leadership Strategic recruitment in higher education Our recruitment specialist, James Brown, shares his thoughts on the two crucial elements that form a compelling offer to recruit academics.
Leadership Do institutions need to think more like consumer brands? The similarities between higher education and commercial spaces are increasing. Like consumer brands, institutions that want to thrive need to ask if they are the visionary places of the future.
Leadership The Purpose of Universities: From the Middle Ages to the Age of Covid Our CEO discusses the purpose of universities - from 11th century universities to the crucial role they play in the world we live in today.
Leadership The top 5 megatrends in higher education Discover the 5 megatrends set to shape the future of international higher education in our latest report.
