Professor Ghassan Aouad speaks to us today about brand and reputation in the Middle East, and how to strategically translate these onto a competitive, global stage.
This week, we interviewed Harriet Noy, founder of Hazaar – the world’s only campus-based student marketplace.
Ethan Braden, Vice President and Chief Marketing Officer at Texas A&M University, shares his insight into how to create a strong position in a crowded higher education space, what brands he looks to for inspiration, and how he intends to make waves in his new role.