The Big Higher Education Challenges and Opportunities of 2021
2021 presents the sector with many challenges, but opportunities too.
Insights
The secret to attracting the best academic staff according to research
The key to being an attractive employer is in understanding who your top employees are and aligning your brand with their feelings and values.
Quantify your brand using the University Brand Personality Scale
EP15. Challenging Our Assumptions for Greater Innovation in Higher Education
Discover how pushing boundaries and challenging assumptions are transforming universities across the globe.
EP10. The role strategy plays in brand and marketing
We sat down with Director of Strategic Planning, John Prichard and Director of Advancement, Marketing and Communications, Lucian Hudson of Durham University to discuss the role strategy plays in higher education brand and marketing.
EP6. The importance and strength of distinctiveness in HE
Paul Baines, Professor of Political Marketing and the Deputy Dean for Strategic Projects at the University of Leicester.
EP1. Guy Littlefair -No university is an ivory tower: overcoming societal issues impacting higher education
Episode 1: Professor Guy Littlefair – PVC International & Dean of Faculty at Auckland University of Technology
How to attract more international students from: India
Using data strategically can help target student demographics geographically.
The Purpose of Universities: From the Middle Ages to the Age of Covid
Our CEO discusses the purpose of universities – from 11th century universities to the crucial role they play in the world we live in today.
The top 5 megatrends in higher education
Discover the 5 megatrends set to shape the future of international higher education in our latest report.