This week, we had the pleasure of interviewing Santiago Fernández-Gubieda Lacalle, Chief Reputation Officer and Executive Director of the Centre for University Governance and Reputation, at the University of Navarra. Santiago, in your opinion, what is reputation and why is it so important in higher education? It is common to state that university reputation is the […]
Noor Al Masri, Associate Director of Marketing and Communications, spoke to us about how her team built their senior leadership’s vision for the university’s future, and the strategies they have put in place to communicate ADU’s global brand to a range of different audiences.
Professor Ghassan Aouad speaks to us today about brand and reputation in the Middle East, and how to strategically translate these onto a competitive, global stage.
This week, we interviewed Harriet Noy, founder of Hazaar – the world’s only campus-based student marketplace.
Ethan Braden, Vice President and Chief Marketing Officer at Texas A&M University, shares his insight into how to create a strong position in a crowded higher education space, what brands he looks to for inspiration, and how he intends to make waves in his new role.
Fiona Morrison, Head of Marketing and Brand Development at the University of Aberdeen, discusses her journey to secure buy-in for a university wide rebrand.