Podcast

Martyn Edwards, Director of Marketing and Advancement at Loughborough University shares insight on brand strategy, content led reputation boosting, up-skilling his team.

We spoke to Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University, to find out how their rebrand evolved their reputation and placed them in league with McDonald’s and Nike.

Jane Chafer, Director of Marketing, Recruitment, Communication and Global at the University of Exeter, discusses the importance of creating brand champions and the role data and insight plays to secure funding and buying.

David Rosowsky, Vice President for Research at Kansas State University shares how he gained the trust of his colleagues to challenge and change their brand strategy.

Discover how pushing boundaries and challenging assumptions are transforming universities across the globe.

We sat down with Director of Strategic Planning, John Prichard and Director of Advancement, Marketing and Communications, Lucian Hudson of Durham University to discuss the role strategy plays in higher education brand and marketing.

Paul Baines, Professor of Political Marketing and the Deputy Dean for Strategic Projects at the University of Leicester.

Episode 1: Professor Guy Littlefair – PVC International & Dean of Faculty at Auckland University of Technology