Podcast

Filter by

6 million followers and counting: how MIT continues to build an authentic online community with Jenny Li Fowler

Beyond the degree: Marty Neumeier reveals the metaskills that will fuel 21st century success

EP7. How Inclusive Feedback Approaches Contribute to Focussed Brand Strategies

Martyn Edwards, Director of Marketing and Advancement at Loughborough University shares insight on brand strategy, content led reputation boosting, up-skilling his team.

EP4. Launching an award winning brand platform that transcends time

We spoke to Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University, to find out how their rebrand evolved their reputation and placed them in league with McDonald’s and Nike.

EP3. Turning brand challengers into brand champions

Jane Chafer, Director of Marketing, Recruitment, Communication and Global at the University of Exeter, discusses the importance of creating brand champions and the role data and insight plays to secure funding and buying.

EP2. Thinking beyond ‘business as usual’ to build your higher education brand

David Rosowsky, Vice President for Research at Kansas State University shares how he gained the trust of his colleagues to challenge and change their brand strategy.

EP15. Challenging Our Assumptions for Greater Innovation in Higher Education

Discover how pushing boundaries and challenging assumptions are transforming universities across the globe.

EP10. The role strategy plays in brand and marketing

We sat down with Director of Strategic Planning, John Prichard and Director of Advancement, Marketing and Communications, Lucian Hudson of Durham University to discuss the role strategy plays in higher education brand and marketing.

EP6. The importance and strength of distinctiveness in HE

Paul Baines, Professor of Political Marketing and the Deputy Dean for Strategic Projects at the University of Leicester.

EP1. Guy Littlefair -No university is an ivory tower: overcoming societal issues impacting higher education

Episode 1: Professor Guy Littlefair - PVC International & Dean of Faculty at Auckland University of Technology