In today’s social media world, the marketing function of your higher education institution extends well beyond your in-house marketing team.
Now that any one individual can build an audience of thousands, every member of your university community is a potential marketing agent. That includes every academic, staff member, student and parent. Chances are, somewhere in your community are individuals with more followers than your entire university.
If you want to leverage that potential, you’re going to need to equip staff and students with the tools they need to engage with your brand. This week’s blog post is dedicated to bringing you exciting ideas to help stimulate conversation and activate your brand on social media. Let’s take a look at how you can make the most of your social media community.