The digital revolution in the higher ed space is advancing at a dramatic pace. Consequences include more access and reach for individual universities, a higher degree of global competition and more options for students.
As ever, the institutions with the best brands and marketing approaches will come out on top.
Traditional marketing channels like social media, PPC, content marketing and eCRM remain staples of digital recruitment and brand building. However, the best strategies go beyond these simple tools to stand out from the competition with interesting, unique ideas.
We invested a little time to think up some great event ideas you can use to capture attention. They work best when you promote them using traditional channels like paid media.