This kind of copy is great at future-proofing. But it’s not the only tool you have in your arsenal. The brand your institution cultivates through your marketing, press exposure and publishing is an equally powerful tool. Why? These stories can position you not just as the followers of industry trends, but the drivers of them. After all, the best way to predict the future is to create it.
Find your most inspiring research stories and put them front-and-centre. They can be contemporary research stories showing how you’re pushing today’s barriers just like this great piece from KAUST University:
How AI Helps Improve COVID-19 Testing.
Or, tell the story of how your institution has changed the course of history through its research. King’s College London does a great job of this by highlighting its notable alumni and the amazing work they’ve done. These stories pop up in the most interesting places, such as the side of their Strand Campus Building.
Don’t miss an opportunity to engage with the world of tomorrow. From your social media profiles to your postgraduate prospectus, show that your university is the one pushing the boundaries of science and art to make sure today’s students have a place in tomorrow’s world. Because showing – not telling – is how you’ll attract attention.