It’s uplifting to see that, with all the awfulness that COVID-19 has brought with it, people are finding reasons to celebrate. The amazing work done by NHS staff and frontline workers has inspired all of us. The education sector is pulling together, too, to collaborate on exciting solutions.
With academic teams working so hard, they deserve a little bit of time in the spotlight. Your university comms team is perfectly placed to give them a platform to showcase their outstanding work.
Here at The Brand Education, research content is a big piece of the puzzle when we’re working to raise your academic profile. Finding the crucial work that’s happening at your institution and getting it noticed in the right circles is the key to building global recognition for your academic brand. When this work is situated in a compelling narrative – especially one as universal as the global pandemic – people take notice.
This week, we wanted to show you how universities are doing a great job of this right now. It’s also an excuse to celebrate some of the amazing efforts made by individuals across the UK.