Climate change is a challenge that will likely affect the futures of every student hoping to go to university this year. According to a review by the University of Hawaii, the outlook looks bleak. They claim that by 2100, our planet will be the victim of multiple wildfires, floods, tornados, blizzards, storms and disease events all at once. The study is a compelling incentive for students to join the fight against climate change with a science or technology degree.
These fantastic stories grab attention by hitting emotions like wonder, curiosity, humour and fear. Look for stories from you institution that do the same things and tell them in exciting, compelling ways. Once you’ve got a story that will capture the imaginations of your audience, make sure it leads people to your research departments and course pages. Don’t forget, though, that targeting is also key here. Make sure you’re putting the right stories in front of people who are likely to convert.