The first step in any successful marketing message is getting the attention of your audience. If your content is bland and repetitive, readers switch off fast. Bringing new ideas to the table is key to keeping your audience engaged and helps drive your message home.
It’s important to remember that, in today’s connected world, your social media reach is no longer limited by the number of followers on your university twitter account. Every member of your university community is a node in your network, from your head of department all the way down to your newest freshers. Social media has given everyone an equal voice; each of them forms a part of your university brand.
That’s why your social media strategy is no longer simply about what YOU post. It’s about giving your community the tools they need to leverage an audience and create great brand conversations. That means your team needs more creative ideas and more ways to engage.