Insights

Adam Knight, Co-Founder of TONG, discusses what higher education may have to learn from consumer brands on getting closer to their audience.

We explore the importance of aligning leadership communications with your brand vision in an authentic and credible way.

Jonathan Sabarre, Director of Marketing at Newcastle University, discusses the importance of collaboration in designing the university’s first Essential Marketing Strategy.

We spoke to Mats Engblom, Marketing Specialist at the University of Helsinki, on the importance of doing the basics right.

The Brand Education and TONG collaborate and talk about the importance of brand and reputation – from a Chinese student perspective.

Coventry University’s Provost, Ian Dunn shares insight on how access and inclusion are fundamental to quality provision for universities.

Emily Osborne, Director of Strategic Comms at the University of Wollongong tells us how her team earned more weight in the strategic conversation.

Mario Barosevcic from Emerge Education shares his thoughts on building and owning a unique market position.

Our Creative Director, Nima Falatoori, discusses how universities can build effective identities in 2021’s rapidly evolving market.

Durham University’s Director of Advancement and Communications, Lucian Hudson shares insights on how the institution leverages its resources for impact beyond recruitment numbers.