Insights

In the fourth of our series to overcome the taboos that surround brand, we explore how to build your brand through collaboration and breaking down silos.

We spoke to Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University, to find out how their rebrand evolved their reputation and placed them in league with McDonald’s and Nike.

In the third of our series to overcome the taboos that surround brand, we delve deeper to discover the impact a university leader can make by connecting to brand values and inspiring others to do the same.

Jane Chafer, Director of Marketing, Recruitment, Communication and Global at the University of Exeter, discusses the importance of creating brand champions and the role data and insight plays to secure funding and buying.

In the second of our series to overcome the taboos that surround brand, we explore how you can discover the meaning in your brand through conversation and collaboration.

David Rosowsky, Vice President for Research at Kansas State University shares how he gained the trust of his colleagues to challenge and change their brand strategy.

In the first of our series to overcome the taboos that surround brand, we look to distil its essence and outline pillars to help you discover and grow your own unique brand proposition.

Martin Betts, former Deputy Vice Chancellor (Engagement), current Professor Emeritus at Griffith University and Co-Founder/CEO of HEDx, shares how universities can learn from commercial brands to enhance their reputation. 

We spoke with Professor Guy Littlefair, PVC International & Dean of Faculty at Auckland University of Technology, to learn about the measures he has taken to ensure that AUT is meeting the needs of its stakeholders.

We outline practical actions you can employ to manage your reputation and help your institution climb the world university league tables.