Ethan Braden, Vice President and Chief Marketing Officer at Texas A&M University, shares his insight into how to create a strong position in a crowded higher education space, what brands he looks to for inspiration, and how he intends to make waves in his new role.
We explore the importance of interdisciplinary research in the Middle East.
Our latest article offers practical strategies tailored for marketing and external relations teams.
Fiona Morrison, Head of Marketing and Brand Development at the University of Aberdeen, discusses her journey to secure buy-in for a university wide rebrand.
Brand is a comparatively new concept for universities and can be an intimidating commercial term; but, distilled to an essence, it is simply the reputation of an institution.
If you ask us, the creation of a compelling communications plan is not merely a mechanical process but an art form in itself.
The world of higher education — it is rapidly evolving and don’t we all know it?