Getting departments on board with brand: The power of departmental alignment within universities
Right now, this might feel like a pipe dream, but it is attainable if you take the right steps.
Blog
Building strong university brands: inspiring examples from the UK and beyond
We explore the importance of building university brands and highlight inspiring examples from both the UK and global higher education landscape.
The power of university brand in a competitive higher education landscape
We delve into the essence of university brand, what it is and the power and influence of it.
How to build a brand with a distinct sense of authority
Learn about the steps your university needs to take to ensure your voice is a trusted leader within your industry.
Unlocking brand authenticity in universities
Discover the importance of universities fostering brand authenticity to build trust and engage stakeholders.
Embracing vision, mission and values within universities
We explore how identifying what you stand for, can help you stand out within the higher education industry.
How heritage brands can build on their past to shape their future
We had an insightful conversation with Tamira Hamden, Head of Brand and Digital Communications at Oxford University Press, about how heritage brands can stay relevant in today’s fast-changing world.
Demonstrating the value of marketing to internal university stakeholders and ensuring the team has a seat at the top table of strategic decision making
In this article we explore the wider context outside of higher education, delve into the challenge of aligning marketing with stakeholder needs and share examples of how these needs might be met.
Universities — you might be targeting the right people, but are you saying the right things?
In this article, we take a look at how data-led keyword research and social listening can support university marketing departments with recruitment and brand reputation.
Aligning marketing communications to your audience needs using big data and segmentation
In this article, we will look to understand human behaviour theory, explore how big data can be harnessed and outline data sources to support audience segmentation.