How heritage brands can build on their past to shape their future

We had an insightful conversation with Tamira Hamden, Head of Brand and Digital Communications at Oxford University Press, about how heritage brands can stay relevant in today's fast-changing world.

3 min read
“I think any organisation that is serious about being here for a long time should have a Chief Brand Officer on their executive committee.”
“Change doesn’t mean erasure of the past, it means telling your story in a way that resonates with the audience of today.”
“You can’t put the wrong people’s considerations first. If the demands of a university have moved on, so must the brand.”
Keep Reading