Rethinking education from first principles
Here are two examples of universities that might give you a fresh take on unique selling points for your marketing plan.
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Could COVID-19 mean the end of higher education as we know it?
The higher education sector has rapidly evolved during the pandemic. But, what should you be keeping an eye on?
How big data is transforming the Higher Education space
Explore how universities are using big data solutions to create more effective learning experiences.
How to manage your brand personality effectively (and how it affects your reputation)
Brand is more than just your institutions’ logo or website; it is also your academic reputation, recruitment style and the way stakeholders percieve you.
The Big Higher Education Challenges and Opportunities of 2021
2021 presents the sector with many challenges, but opportunities too.
The secret to attracting the best academic staff according to research
The key to being an attractive employer is in understanding who your top employees are and aligning your brand with their feelings and values.
Quantify your brand using the University Brand Personality Scale
How to attract more international students from: India
Using data strategically can help target student demographics geographically.
The Purpose of Universities: From the Middle Ages to the Age of Covid
Our CEO discusses the purpose of universities – from 11th century universities to the crucial role they play in the world we live in today.
The top 5 megatrends in higher education
Discover the 5 megatrends set to shape the future of international higher education in our latest report.