Blog

In the first of our series to overcome the taboos that surround brand, we look to distil its essence and outline pillars to help you discover and grow your own unique brand proposition.

Martin Betts, former Deputy Vice Chancellor (Engagement), current Professor Emeritus at Griffith University and Co-Founder/CEO of HEDx, shares how universities can learn from commercial brands to enhance their reputation. 

We spoke with Professor Guy Littlefair, PVC International & Dean of Faculty at Auckland University of Technology, to learn about the measures he has taken to ensure that AUT is meeting the needs of its stakeholders.

We outline practical actions you can employ to manage your reputation and help your institution climb the world university league tables.

Adam Knight, Co-Founder of TONG, discusses what higher education may have to learn from consumer brands on getting closer to their audience.

We explore the importance of aligning leadership communications with your brand vision in an authentic and credible way.

Jonathan Sabarre, Director of Marketing at Newcastle University, discusses the importance of collaboration in designing the university’s first Essential Marketing Strategy.

We spoke to Mats Engblom, Marketing Specialist at the University of Helsinki, on the importance of doing the basics right.

The Brand Education and TONG collaborate and talk about the importance of brand and reputation – from a Chinese student perspective.

Coventry University’s Provost, Ian Dunn shares insight on how access and inclusion are fundamental to quality provision for universities.