Our approach ensured the workshops delivered were as unique as the academics that would attend. We carefully designed two sessions in partnership with NTU (with each reflecting the experience of the audience) and undertook a thorough approach across planning, delivery and aftercare phases to define key objectives and ensure that these were met.
With the planned workshops set to deliver more research visibility, amplified reach, greater voice and brand building as well as funding, collaboration and partnership opportunities, it was no surprise that colleagues from across the university committed to the process. Sessions were opened by Diane Bailey (Pro Vice-Chancellor – Research and Innovation), attended by internal leaders across the Communications, Admissions, Marketing and Student Recruitment (CAMS) team, including Nicola Vassallo (Associate Director of Brand and Marketing), Helen Breese (Public Relations Manager) and supported by Emma Leech (Director of Marketing and Communications).
Both workshops incorporated a blend of internal speakers and external specialists to ensure there was an array of experiences and examples to inspire attendees. Each speaker was hand picked based on their background in raising awareness of research and building reputation on social media to ensure their expertise. Topics included practical insights and content strategies to get research noticed, how to expand and utilise networks to build reputation, how to address challenges around social media ethics and codes of conduct and how different social media platforms can be put to best use.
With no limit of attendees the workshops were incredibly well attended with 268 academics joining the process and representing specialisms from across the university. Recordings were also circulated following the event so those that were not able to attend were still able to feel the benefit of the insights and techniques shared.