Upcoming events, workshops and webinars from our experts

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Institutions as consumer brands: A China-focused approach
Live Virtual Roundtable , 26 October 21

The Brand Education and China cultural experts, TONG come together to share insights into what it means to have a purpose-driven education brand that considers Chinese students as a diverse group of people living and learning in the UK today.

Learn how to:

  • – What is the purpose of your university brand?
    – What do Chinese students need from UK universities?
  • – Consumer empathy and understanding the Chinese student: culture and language
    – The digital ecosystem and Chinese platforms universities  should be exploring
    – How to create a winning strategy by looking outside the sector
  • Time: 11am (BST)
  • Duration: 1-hour
  • Price: Free
  • Audience: CMOs, Strategic Marketing and Comms and International Recruitment
  • Speakers: Zeenat Fayaz, CEO - The Brand Education, Adam Knight, Cofounder - TONG and guest speaker, Runting Lin, KOL - Education & Lifestyle
Workshop: Improving International Research Reputation
Online Group Workshop

This workshop follows on from our webinar of the same name but goes into far more depth. Participants will learn strategic insights, giving them:
– A clear picture of their current position
– Interventions on how to address gaps in reputation and make gains on peers
– Effective strategies to enhance visibility of research and academic reputation
– Highlighting the best opportunities to build reputation
– Insights into high-value partnerships
– Recommendations for research campaign strategies, brand development and
stakeholder engagement

  • Duration : 2-hours
  • Price: £3,500 + VAT
  • Audience: CMO’s, Strategic Marketing and Communications and University Leadership
  • Register: Email us at info@thebrandeducation.com and secure your place.
Social Media for Academic Impact (Beginners’ Session)
Online Group Workshop

A beginners’ social media workshop for academics who already have an online presence or want to use social media to raise awareness of their research. The session is designed to upskill and give academics the confidence, tools and techniques to broadcast their work and increase citations. We will:

  • – Share practical insights and content strategies to get research noticed
    – Support academics in developing a higher profile for their work through social media
    – Explore different social media platforms and address challenges around social media ethics.
  • Duration : 2-hours
  • Price: £3,500 + VAT
  • Audience: Academics and University Leadership
  • Register: Email us at info@thebrandeducation.com and secure your place.
Social Media for Academic Impact (Advanced Session)
Online Group Workshop

A session for academics seeking to increase their opportunities for industry collaborations, raise their citation scores, improve their research visibility and research awareness through strategic use of social media. We will:

– Demonstrate what steps academics can take to improve their personal brand, encouraging better rankings and global profile
– Learn advanced tips, techniques and skills from experts in this sector.

  • Duration : 2-hours
  • Price: £3,500 + VAT
  • Audience: Academics and University Leadership
  • Register: Email us at info@thebrandeducation.com and secure your place.