Challenge

The University of Wollongong (UOW), an esteemed institution in Australia’s top 20 universities, sought to enhance its research visibility and reputation. In pursuit of this goal, they approached The Brand Education for strategic guidance.

Solution

Collaborating closely with The Brand Education, the UOW strategic marketing team initiated a cross-disciplinary effort involving UOW staff members. Our collective objective was to identify areas of research strength that would resonate with international audiences, particularly those engaged in the QS and THE rankings surveys. To achieve this, we harnessed insights from internal stakeholders and harnessed reputation and rankings data from diverse sources to craft a comprehensive reputation strategy

Through a series of workshops, we diligently pinpointed key opportunities to bolster the university’s reputation, building upon UOW’s already strong citation results across various disciplines. Our data-driven analysis enabled us to identify focal research areas and target countries, laying the groundwork for a content strategy aimed at solidifying UOW’s research reputation.

Result

Our collaboration with UOW resulted in the successful formulation of a robust reputation strategy. By aligning UOW’s already noteworthy citation results across multiple disciplines, we identified pivotal opportunities to uplift the university’s reputation further. The data-backed advice and insights provided by The Brand Education equipped the Marketing Division with the credibility needed to engage colleagues across the institution. This facilitated buy-in and fostered an integrated approach, effectively harnessing the efforts and resources of various departments.

What they say

“The strategic partnership with The Brand Education played a crucial role in shaping our reputation strategy. Their data-driven approach and invaluable insights provided the Marketing Division with the confidence to lead this initiative successfully. We are thrilled with the results and look forward to further collaborations to strengthen our research impact.”

This case study exemplifies the transformative potential of data-driven strategies and cross-disciplinary collaborations. By working hand-in-hand with The Brand Education, the University of Wollongong elevated its research reputation, solidifying its position as a leading institution in the global academic landscape.