Q&A Series
Navigating the Complexities of Reputation at Universities, with Santiago Fernández-Gubieda Lacalle

Santiago talked with us about the importance of reputation and how to overcome reputational risks.

Screenshot 2024-06-27 at 15.45.13
5 min read

Figure 1: Santiago’s summary of reputation

Figure 2: A proposed operational model

“We must listen to the feelings and emotions of internal stakeholders so that they can help with decision making.”
“The current reputational crisis of many universities is, fundamentally, a crisis of identity.”

Figure 3: An operating model for university reputation management

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