Building a Social Strategy to Enhance Research Reputation

Durham University

14/05/21 Author: Zainab Fayaz
12 min read
Durham University
1 The Challenge
2 Our Solution
The goals of the strategy are threefold:
3 The Outcome
“We much appreciated working with The Brand Education to develop and deliver a joint workshop on empowering greater use of social media by our academic colleagues. This workshop informed both those less familiar with using social media and more experienced users in how to use social media channels to share learning and promote their research. This resulted in increased profile and has helped us to build momentum in enhancing our global reputation.”
Lucian J. Hudson MA (Oxon)
Director of Advancement & Communications, Durham University
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