Durham University is one of the UK’s oldest and most prestigious universities. In recent years, leaders at Durham have felt that the high quality of research being conducted at the institution has not been reflected in academic reputation. This was felt particularly keenly with regard to the university’s pioneering interdisciplinary work.
Building a social media strategy centred on research offered a clear solution, allowing for the amplification of academic work. One of the key challenges here was to engage academics themselves, getting them to share their work through these channels.
The Brand Education were called in to help. We worked with Durham University to build a joint-up social strategy focused on interdisciplinary research, with clearly defined, measurable outcomes. We also held a social media workshop to help engage and upskill academics in using social media.
Read on to learn more about the challenge, the solution, and the outcomes.