Leveraging brand and reputation through a dynamic and collaborative Vice Chancellor and CMO pairing

A Vice Chancellor and CMO pairing that is collaborative and blends the day-to-day with the truly visionary can help achieve a level of inclusive brand leadership that stands out and gets results.

Leveraging Brand and Reputation through a Dynamic and Collaborative VC/CMO Pairing
3 min read

Brand Leadership Model
Aaker, D. and Joachimsthaler, E. (2012)

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