LeadershipDemonstrating the value of marketing to internal university stakeholders and ensuring the team has a seat at the top table of strategic decision making
In this article we explore the wider context outside of higher education, delve into the challenge of aligning marketing with stakeholder needs and share examples of how these needs might be met.
BlogUsing data-led keyword research and social listening to engage with your audience: Universities — you might be targeting the right people, but are you saying the right things?
In this article, we take a look at how data-led keyword research and social listening can support university marketing departments with recruitment and brand reputation.
LeadershipSupporting academics to become an extension of the marketing team and develop their social media persona in line with the university’s brand strategy
In this article, we discuss the power of cross-functional working and the impact had when a team of voices come together to create something bigger than themselves.
LeadershipDiscovering brand strength through specialism: designing programmes for the future
We sit down with Professor Paul Baines, Professor of Political Marketing and Deputy Dean for Strategic Projects at the University of Leicester to learn more about his viewpoints on creating brand distinctiveness.
LeadershipLeveraging brand and reputation through a dynamic and collaborative Vice Chancellor and CMO pairing
A Vice Chancellor and CMO pairing that is collaborative and blends the day-to-day with the truly visionary can help achieve a level of inclusive brand leadership that stands out and gets results.
Breaking Barriers to BrandBreaking barriers to brand: evolving your brand from transactional to meaningful
In the fifth of our series to overcome the taboos that surround brand, we explore how to break out of the higher education herd, take risks and innovate to deliver long term advocacy for your brand.
LeadershipLaunching an award winning brand platform that transcends time
We spoke to Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University, to find out how their rebrand evolved their reputation and placed them in league with McDonald’s and Nike.
Breaking Barriers to BrandBreaking barriers to brand: connecting university leaders with brand values
In the third of our series to overcome the taboos that surround brand, we delve deeper to discover the impact a university leader can make by connecting to brand values and inspiring others to do the same.
LeadershipOvercoming historical barriers to build contemporary cultures and brands in higher education
Martin Betts, former Deputy Vice Chancellor of Engagement, current Emeritus Professor at Griffith University and Co-founder of HEDx, shares how universities can learn from commercial brands to enhance their reputation.
LeadershipNo university is an ivory tower: overcoming societal issues impacting higher education
We spoke with Professor Guy Littlefair, PVC International & Dean of Faculty at Auckland University of Technology, to learn about the measures he has taken to ensure that AUT is meeting the needs of its stakeholders.