Leadership Exploring the significance of social media for universities We delve into the reasons why universities still find social media challenging and the benefits that come with maintaining a strong online presence.
Leadership How to build a brand with a distinct sense of authority Learn about the steps your university needs to take to ensure your voice is a trusted leader within your industry.
Leadership Unlocking brand authenticity in universities Discover the importance of universities fostering brand authenticity to build trust and engage stakeholders.
Leadership Embracing vision, mission and values within universities We explore how identifying what you stand for, can help you stand out within the higher education industry.
Leadership The role strategy plays in brand and marketing We sat down with Director of Strategic Planning, John Prichard and Director of Advancement, Marketing and Communications, Lucian Hudson of Durham University to discuss the role strategy plays in higher education brand and marketing.
Leadership How heritage brands can build on their past to shape their future We had an insightful conversation with Tamira Hamden, Head of Brand and Digital Communications at Oxford University Press, about how heritage brands can stay relevant in today's fast-changing world.
Leadership Demonstrating the value of marketing to internal university stakeholders and ensuring the team has a seat at the top table of strategic decision making In this article we explore the wider context outside of higher education, delve into the challenge of aligning marketing with stakeholder needs and share examples of how these needs might be met.
Blog Using data-led keyword research and social listening to engage with your audience: Universities — you might be targeting the right people, but are you saying the right things? In this article, we take a look at how data-led keyword research and social listening can support university marketing departments with recruitment and brand reputation.
Leadership Aligning marketing communications to your audience needs using big data and segmentation In this article, we will look to understand human behaviour theory, explore how big data can be harnessed and outline data sources to support audience segmentation.
Leadership Supporting academics to become an extension of the marketing team and develop their social media persona in line with the university’s brand strategy In this article, we discuss the power of cross-functional working and the impact had when a team of voices come together to create something bigger than themselves.
Leadership Creating powerful brand campaigns that deliver meaningful impact Johanna Lowe, Chief Marketing and Communications Officer at the University of Sydney shares insight on building a purpose-driven, meaningful brand.
Leadership How Inclusive Feedback Approaches Contribute to Focussed Brand Strategies Martyn Edwards, Director of Marketing and Advancement at Loughborough University shares insight on brand strategy, content led reputation boosting, up-skilling his team.
Leadership Discovering brand strength through specialism: designing programmes for the future We sit down with Professor Paul Baines, Professor of Political Marketing and Deputy Dean for Strategic Projects at the University of Leicester to learn more about his viewpoints on creating brand distinctiveness.
Leadership Leveraging brand and reputation through a dynamic and collaborative Vice Chancellor and CMO pairing A Vice Chancellor and CMO pairing that is collaborative and blends the day-to-day with the truly visionary can help achieve a level of inclusive brand leadership that stands out and gets results.
Podcast EP6.The importance and strength of distinctiveness in HE Paul Baines, Professor of Political Marketing and the Deputy Dean for Strategic Projects at the University of Leicester.
Breaking Barriers to Brand Breaking barriers to brand: evolving your brand from transactional to meaningful In the fifth of our series to overcome the taboos that surround brand, we explore how to break out of the higher education herd, take risks and innovate to deliver long term advocacy for your brand.
Blog Using your end of financial year budget surplus to effectively boost brand strategy We explore how surplus spends can boost returns by allocating resources to your brand’s best assets and targeting audiences through data-driven insights.
Leadership Nurturing passionate teams to build a groundbreaking university brand We spoke with Emma Leech, award-winning Director of Marketing and Communications at Nottingham Trent University about her empowering leadership style.
Breaking Barriers to Brand Breaking barriers to brand: it takes a village to build a brand In the fourth of our series to overcome the taboos that surround brand, we explore how to build your brand through collaboration and breaking down silos.
Podcast EP5. Leadership with Emma Leech Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University.
Podcast EP4. Launching an award winning brand platform that transcends time Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University.
Leadership Launching an award winning brand platform that transcends time We spoke to Ethan Braden, Executive Vice President and Chief Marketing and Communications Officer at Purdue University, to find out how their rebrand evolved their reputation and placed them in league with McDonald’s and Nike.
Podcast EP3. Turning brand challengers into brand champions Jane Chafer is the Director of Marketing, Recruitment and Global at University of Exeter.
Breaking Barriers to Brand Breaking barriers to brand: connecting university leaders with brand values In the third of our series to overcome the taboos that surround brand, we delve deeper to discover the impact a university leader can make by connecting to brand values and inspiring others to do the same.
Leadership Turning brand challengers into brand champions Jane Chafer, Director of Marketing, Recruitment, Communication and Global at the University of Exeter, discusses the importance of creating brand champions and the role data and insight plays to secure funding and buying.
Breaking Barriers to Brand Breaking barriers to brand: finding the meaning in your university brand In the second of our series to overcome the taboos that surround brand, we explore how you can discover the meaning in your brand through conversation and collaboration.
Podcast EP2. Thinking beyond ‘business as usual’ to build your higher education brand David Rosowsky, Vice President for Research (VPR) at Kansas State University.
Leadership Thinking beyond ‘business as usual’ to build your higher education brand David Rosowsky, Vice President for Research at Kansas State University shares how he gained the trust of his colleagues to challenge and change their brand strategy.
Breaking Barriers to Brand Breaking barriers to brand: understanding the essence of brand In the first of our series to overcome the taboos that surround brand, we look to distil its essence and outline pillars to help you discover and grow your own unique brand proposition.
Leadership Overcoming historical barriers to build contemporary cultures and brands in higher education Martin Betts, former Deputy Vice Chancellor of Engagement, current Emeritus Professor at Griffith University and Co-founder of HEDx, shares how universities can learn from commercial brands to enhance their reputation.
Leadership No university is an ivory tower: overcoming societal issues impacting higher education We spoke with Professor Guy Littlefair, PVC International & Dean of Faculty at Auckland University of Technology, to learn about the measures he has taken to ensure that AUT is meeting the needs of its stakeholders.
Leadership Five actionable insights to improve international research reputation We outline practical actions you can employ to manage your reputation and help your institution climb the world university league tables.
Leadership Institutions as Consumer Brands – A China-Focus Adam Knight, Co-Founder of TONG, discusses what higher education may have to learn from consumer brands on getting closer to their audience.
Leadership The importance of visionary leadership: from brand perception to audience engagement We explore the importance of aligning leadership communications with your brand vision in an authentic and credible way.
Leadership Brand vision, strategy and marketing: why these are three sides of the same coin Jonathan Sabarre, Director of Marketing at Newcastle University, discusses the importance of collaboration in designing the university’s first Essential Marketing Strategy.
Leadership How to make success simple in Higher Education We spoke to Mats Engblom, Marketing Specialist at the University of Helsinki, on the importance of doing the basics right.
Leadership Living and Learning in the UK: The Chinese Perspective The Brand Education and TONG collaborate and talk about the importance of brand and reputation - from a Chinese student perspective.
Leadership The meaning of quality in higher education Coventry University's Provost, Ian Dunn shares insight on how access and inclusion are fundamental to quality provision for universities.
Leadership Why the strategic importance of your communications is changing Emily Osborne, Director of Strategic Comms at the University of Wollongong tells us how her team earned more weight in the strategic conversation.
Leadership Building a Differentiated University Brand – A Strategic Framework Mario Barosevcic from Emerge Education shares his thoughts on building and owning a unique market position.
Leadership How to design a higher education brand in 2021 Our Creative Director, Nima Falatoori, discusses how universities can build effective identities in 2021’s rapidly evolving market.
Leadership The Path to Global Impact: Insights from Durham University Durham University’s Director of Advancement and Communications, Lucian Hudson shares insights on how the institution leverages its resources for impact beyond recruitment numbers.
Leadership The Humpty-Dumpty theory – breaking success barriers in higher ed Our Marketing Strategist shares an internal and external perspective on breaking down success barriers in HE.
Leadership Strategic recruitment in higher education Our recruitment specialist, James Brown, shares his thoughts on the two crucial elements that form a compelling offer to recruit academics.
Leadership Do institutions need to think more like consumer brands? The similarities between higher education and commercial spaces are increasing. Like consumer brands, institutions that want to thrive need to ask if they are the visionary places of the future.
Blog Four principles for communicating change and establishing the new ‘normal’ in education Check your comms for these four fundamental principles of change management.
Blog Four simple ways to improve your higher education recruitment brand Here are three great ways you can promote your academic teams with real-life examples.
Blog How to leverage research to raise your academic profile Here are three great ways you can promote your academic teams with real-life examples.
Blog An Educator’s Guide to the Marketing Stack Here's what you should be doing to show off your value in the digital marketing landscape.
Blog Innovative ways to market your university with events online Pairing digital content with a conversion-focused funnel will have you a winning combination for recruitment.
Blog Five incredible research stories that would make for great campaigns We share 5 amazing stories from universities worldwide that we think would get great traction online.
Blog How to get out of your Social Media rut We feature examples of real social media ideas that are helping to build university brands.
Blog How student activism can enhance your university brand Student voices making demands for justice and equality show the values your institution holds.
Blog Future-proofing your marketing for a changing world Ways universities can earn the trust of prospective students by assuring them their skills will be future proof.
Blog How to bring social media into the classroom 5 ways to stimulate conversation and activate your brand on social media.
Blog The massive issue that’s missing from your university marketing When it comes to university marketing; there is only one big elephant in the room...
Blog The three essential tools for HE marketing in the age of climate change We’re taking a close look at the three core channels that will become invaluable in the long term.
Blog Management tips for a world in emergency Rapid digitisation initiatives could be crucial to the survival of your university. We share 5 management tips to managing change fast.
Blog Rethinking education from first principles Here are two examples of universities that might give you a fresh take on unique selling points for your marketing plan.
Blog Could COVID-19 mean the end of higher education as we know it? The higher education sector has rapidly evolved during the pandemic. But, what should you be keeping an eye on?
Blog How big data is transforming the Higher Education space Explore how universities are using big data solutions to create more effective learning experiences.
Blog How to manage your brand personality effectively (and how it affects your reputation) Brand is more than just your institutions' logo or website; it is also your academic reputation, recruitment style and the way stakeholders percieve you.
Blog The Big Higher Education Challenges and Opportunities of 2021 2021 presents the sector with many challenges, but opportunities too.
Blog The secret to attracting the best academic staff according to research The key to being an attractive employer is in understanding who your top employees are and aligning your brand with their feelings and values.
Podcast EP1. Guy Littlefair -No university is an ivory tower: overcoming societal issues impacting higher education Episode 1: Professor Guy Littlefair - PVC International & Dean of Faculty at Auckland University of Technology
Podcast Distance learning and innovation with the University of London Episode 14: Disrupting the Degree with Angela Sexton, Head of Marketing Innovation and Development at the University of London.
Podcast The London Interdisciplinary School with Ed Fidoe Episode 15: Disrupting the Degree with Ed Fidoe, Chief Executive at the London Interdisciplinary School (LIS).
Podcast International education strategy post-covid with Clive Jones Episode 2: Disrupting the Degree with Clive Jones, Director of Metamorphis Digital
Podcast Blended learning, innovation and supporting new students Episode 3: Disrupting the Degree with Simon Thomas, Course Leader - University of South Wales.
Podcast Torrens University – 160 to 20,000 students in six years with Bryce Ives Episode 4: Disrupting the Degree with Bryce Ives, Vice President - Torrens University, Australia.
Podcast Advocating mental health and wellbeing Episode 5: Disrupting the Degree with Felicity Gasparro - Founder of Oyster Outcomes.
Podcast Fire, fever and freshers – Clearing 2020 at Swansea University Episode 6: Disrupting the Degree with Rebecca Lever, Associate Director of Marketing and UK Recruitment - Swansea University.
Podcast Building UCL’s world-leading brand, with Collette Lux Episode 12: Disrupting the Degree with Collette Lux, Executive Director of Communications and Marketing at UCL.
Podcast Brand, differentiation and high performing teams with Martyn Edwards Episode 7: Disrupting the Degree with Martyn Edwards, Director of Advancement - Loughborough University.
Podcast Positive PR and crisis comms with Emma Leech Episode 13: Disrupting the Degree with Emma Leech, Director of Marketing and Communications at Nottingham Trent University.
Podcast The forward thinking vision of UAE’s largest university, with CEO Dr Abdullatif AlShamsi Episode 11: Disrupting the Degree with Dr Abdullatif AlShamsi, President and CEO of Higher Colleges of Technology, UAE.
Podcast Communication, empathy and authenticity in higher education Episode 10: Disrupting the Degree with The Brand Education and Carnival Content.
Podcast Digitalisation vs digital transformation with Cameron Mirza Episode 8: Disrupting the Degree with Cameron Mirza, International Education Reform Expert.
Podcast Connecting learners with employers – Facebook’s partnership with Coursera Episode 9: Disrupting the Degree with Nicole Goldstein, Customer Acquisition and Retention - Facebook.
Blog How to attract more international students from: India Using data strategically can help target student demographics geographically.
Leadership The Purpose of Universities: From the Middle Ages to the Age of Covid Our CEO discusses the purpose of universities - from 11th century universities to the crucial role they play in the world we live in today.
Leadership The top 5 megatrends in higher education Discover the 5 megatrends set to shape the future of international higher education in our latest report.
Blog Three Steps to a Holistic Brand Marketing Approach Your institution can increase its competitive position through use of market insight.
Blog How to use data for higher education business strategy Your institution can create better products and increase competitive position through use of market insight.
Blog Creating a unified voice when it comes to promoting your institution A unified voice is important when it comes to promoting your institution.
Blog How has the switch to digital affected the future of higher education? The switch to digital learning has changed the outlook for higher education.
Blog University Brand Ambassadors: Values Personified Harness your university brand ambassadors in your branding strategy.
Blog Making a statement: University mission and vision Good university mission and vision statements give staff and students something to be inspired by.
Blog How to Allocate University Marketing Budget University branding and marketing have always been investment-reliant activities and that is why it is important to know where and how to spend it.
Blog 5 tips to avoid drowning in university marketing data Big data offers unprecedented levels of insights, but how do we extract what we need without drowning in it?
Blog University Branding: Team tactics There are a number of elements that help bring your institution's strategic vision to life.
Blog Using data to shape university channel marketing strategy Capitalise the data your institution already has to shape your marketing strategy.
Blog Overcoming Change Resistance in University Branding Resistance to change can often come from the top when it comes to branding.
Blog How much do rankings matter? A carefully-cultivated brand identity and strategy can offer a high quality provision for institutions rather than obsessing over rankings.
Blog Heritage a first-class ticket in university branding An institution’s history and heritage is a powerful brand tool.
Blog Shaping University Reputation Influencing institutional reputation requires serious and long-term collaboration between marketing, senior leadership, operational and administrative functions.
Blog What is university branding and why does it matter? University brand is more important than ever before...but what is it and what can it do for an institution?
