The connection between elements in the higher education landscape is underpinned by one function above all else – communication. That philosophy is visible in Lucian’s job title itself, as it reflects the intrinsic relationship between institutional advancement and communication.
The job of communication and engagement is not just “to ensure that we have timely, accurate, contextualised communications but also achieve quality engagement with our staff, students, alumni, donors and supporters and all our stakeholders.”
“We have 17 colleges, and our students really enjoy being here. Even after these fifteen months, with Covid and lockdown and restrictions, they have a real sense of belonging and community over and above our academic achievements.”
That sense of belonging, Lucian believes, will be the fuel for Durham’s impact internationally. Effective communication will be the catalyst to promote Durham and inspire others to make it a marked preference for study and work.
“The future is very bright for Durham if we can respond to global challenges and opportunities– we have breadth, depth and quality in our academic offering and an exceptional wider student experience. But we really do need to harness the brand and promote its value and market it to continue to be competitive and to be ahead of our competitors, and be really effective as partners where we need to be.”