This week on The Brand Education’s podcast, our CEO and Founder had the pleasure of speaking with Jane Chafer – Director of Marketing, Recruitment and Global at University of Exeter.
When Jane joined the University of Exeter eight years ago she joined a successful global university with a strong legacy, but one that needed change. Applying her layers of expertise from different industries, Jane sought to adapt the role of marketing and brand within the university to drive it forward into a new era.
In episode 3, the two sit down to discuss the importance of creating brand champions and the role data and insight plays to secure marketing funding and buy-in.