Affordable, accelerated learning and connecting graduates with employers – why Facebook have moved into professional education.

This week, we’re joined by Facebook’s, Nicole Goldstein. We talk about the new Facebook Social Media Marketing course, why they felt there was a skills gap that universities weren’t satisfying and how they’re connecting graduates of their course with employers.

Nicole leads Facebook’s growth strategy, customer acquisition and retention. She shares the learnings from developing this innovative online professional certificate and the importance of affordable, accelerated learning. We were particularly interested in how they created simulate online environments with Coursera, to teach their students how to run social advertising campaigns.

Welcome to Disrupting the Degree. The education marketing podcast. With industry trends and actionable ideas across the higher education student experience, brand and marketing.

Throughout this series we’ll bring you expert guests, discussing everything from international education, to digital marketing and blended learning.

This podcast is brought to you by the Brand Education and Carnival Content.