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Overcoming historical barriers to build contemporary cultures and brands in higher education

Martin Betts, former Deputy Vice Chancellor of Engagement, current Emeritus Professor at Griffith University and Co-founder of HEDx, shares how universities can learn from commercial brands to enhance their reputation. 

Martin Betts
14/02/22 Author: Wahida Ashiq
3 min read
Martin Betts, former Deputy Vice Chancellor of Engagement and Emeritus Professor at Griffith University, and Co-founder of HEDx, shares how universities can learn from commercial brands to enhance their reputation. 
“Coming up with a strap-line, positioning, creative execution and implementation is one thing, but without it being followed up by lived experiences of customers and stakeholders to validate the brand claims, it can do as much damage as good.”
Martin Betts
Former Deputy VC of Engagement, Professor Emeritus, Griffith University
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