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Do institutions need to think more like consumer brands?

The similarities between higher education and commercial spaces are increasing. Like consumer brands, institutions that want to thrive need to ask if they are the visionary places of the future.

Do institutions need to think more like consumer brands?
07/03/21 Author: Wahida Ashiq
3 min read
“Some people say, give the customers what they want, but that’s not my approach. Our job is to figure out what they’re going to want before they do.”
Steve Jobs
Founder, Apple
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