Leveraging social media to help turn the dial on climate change

KUDOS

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04/04/22 Author: Zainab Fayaz
5 min read
How The Brand Education helped Kudos raise awareness and broaden the discovery of climate change research.
7.1k
Uplift in campaign clicks
60%
Uplift in traffic to site
3m+
Impressions achieved
Reach
Exceeding planned impressions by 401%
Engagement
Exceeding planned clicks by 223%
Cost efficiency
CPM 81% below target & CPLC 57% below target
“The Brand Education were a knowledgeable, creative and trustworthy partner. We’ll be working with them again as we launch our next showcases, on topics such as infectious diseases, war & peace, and diversity & equality.”
Charlie Rapple
Chief Customer Officer, KUDOS
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