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The Truth About Brand Buy-In With Fiona Morrison

Fiona Morrison, Head of Marketing and Brand Development at the University of Aberdeen, discusses her journey to secure buy-in for a university wide rebrand.

Aberdeen_1871
14/05/24
4 min read
“That is your brand power – steering perception, influencing reputation, and proactively reinforcing who the university is, and who it wants to be.”
Fiona Morrison
“Take the moments where you can influence hearts and minds on a platform and go for it.”
Fiona Morrison
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